SABIA
The product was born from mutual work between myself as a designer, with a micro-scale industry producing traditional macrame bag, named "Alienk Craft".
The main work was to observe Alienk Craft's strength as a industry, translating it into an innovative product for a new market segmentation, delivering a whole concept of design based on researches and observations.
The main work was to observe Alienk Craft's strength as a industry, translating it into an innovative product for a new market segmentation, delivering a whole concept of design based on researches and observations.
CUSTOMIZABLE STRAP SYSTEM
Just pull and attach the macrame strap downside, and you got your shoulder bag--which was just converted into handbag--ready to go.
